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Alaskan Hype: Bearfoot Travel Guides Analyzes The Lure Of The Klondike Gold Rush

If It Was About The Gold Rush, It Sold Products To Americans

Selling goods by tying into the Great Alaska Gold Rush.
Klondike Cough Drops: 5 cents. 
During the Klondike Gold Rush of 1898, Americans had a lot on their minds. It wasn't necessarily the lure of the North that was the most pressing concern. This was the time of the Spanish-American War, and in history books, you'll find that the war actually turned out to be more significant, at least historically, than the simultaneous Gold Rush.

For people in most of the U.S., "Klondike" was not a regional name for a place in Canada. It was, instead, a general, northern symbol of hope, vast wealth, happiness, success...  For them, "Klondike" included Alaska, too. The whole idea of the Klondike had all the reckless, frothy attraction of a Power Ball lottery. Emotionally, it was Annie Oakley, the California Gold Rush, and Westward-Ho the Wagons all rolled into one, in the minds of small-town and city dwellers all over America. This poster is on display at the Fairbanks Community Museum in Downtown Fairbanks.

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Bearfoot Travel Magazines A Division Of Northcountry Communications, Inc. Jeremy Weld Linda Weld Tim Weld 2440 East Tudor #122 Anchorage, Alaska 99507 907 320-1145 Fax: 1 800 478 8301